Flora Collective was a commerce-based shopping cart site for original jewelry designs from two Seattle designers. Their business existed mainly online, and they promoted the business by having monthly sales events during the First Thursday Art Walk at select Pioneer Square studios.

The site design goals were simple: to showcase the jewelry by making it the visual focus, allowing the user to see multiple designs at once and also inspect an item at a closer range, and purchase it. The imagery was beautiful, so letting it stand on its own was important, thus designing the overall site layout, navigation and logo with a purposely restrained and minimalist asthetic.